
World Environment Day: The cost of water poverty runs deep—and why it matters now
Water is more than a basic necessity: it is the currency of a healthy, dignified, and prosperous life.

Uplifting women’s role in water governance
Ensuring water security in India hinges on recognising and empowering its longstanding stewards – women.

A liveable planet must remain on the agenda
With a rising climate crisis causing health threats and economic losses in India, integrating public health into climate action ...

Tourism, inspired by culture & community: Travel out to journey within
Redefining tourism to celebrate culture, preserve heritage, and foster mindful connections with communities and nature.

Social and Behavioral Change Communications as a Tool to Nudge Impact
Shilpi Ghosh of Tata Trusts explores the strategic role of Social and Behavioral Change Communication (SBCC) in driving social ...

The Journey to Crafting Impactful Cause-Based Campaigns
As a marketeer, we are always looking for simple, everyday insights that are likely to resonate with the audience, ...

How Skilling Initiatives will drive economy, bridge gender gap
Skilling begets progress — to bridge India’s skills gap and develop a more mature ecosystem that prioritizes not just ...

Gather the Drops, Make a Wave
"Ensuring water security is not just a necessity but also an opportunity to unlock a brighter future for all."

Samman Connection
A Social Behavioural Change Communication campaign on JJM

Reviving springs, nourishing lives
Enhulumi village’s journey to sustainable water security