Page 8 - Philanthropy – A common man’s perspective
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HOW IS THE SOCIAL SECTOR

        PERCEIVED?









          Associations with the sector



                   Helping others     61%                                            It uses only a portion of funds
                                                                             25%     for initiatives and keeps
                                                                                     some money as commission
                          Bringing    58%             SECTOR
              a change to society                 PERCEPTION                         It invests in causes that
                                                                             24%     are directly/indirectly
                                                     MORE                            related to their organisation
                          Being a
               responsible citizen    57%        POSITIVE                            It works on obligation/
                                                      LESS                   19%     when forced
                          Helping
             the underprivileged/     56%       NEGATIVE
                   people in need                                            19%     It lacks transparency


                      Giving back     56%


















                                                                                          Categories of philanthropic
                                                                   69                     organisations researched.
             There are so           She told me that                                      And how they’re viewed.
             many stories           I need to start an                60
             of NGOs                ECS on a monthly
             collecting             basis. So, I asked
                                                                                           49  48
             funds but              her if I could make
             none of it             the contribution by
                                                                               29
             reaches the            myself on a                              27
             people. So, we         monthly basis.                                                       19
             don’t know             I didn’t want the                                                      16
             which NGO to           money to be
             trust.                 automatically                  NGO *     CSR *     FOUNDATION  *    FAITH
                                    debited from my                                                    BASED  *
                                    account each
                                                                         Average               Average
                                    month.
                                                                         Positive              Negative
                                                                         Associations          Associations


     * NGO-NGO is a non-profit organization that operates independently. Its purpose is to address a social or political issue. They are dependent on
     CSR\Foundations \Individuals\ government for funding and are responsible for doing the work on ground.
     * CSR-Corporate  social  responsibility  (CSR)  is  a  business  approach  that  integrates  socially  beneficial  programs  and  practices  into  corporation’s
     business model and culture. It aims to ensure that companies conduct their business taking account of their social, economic and environmental impact.
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