Page 5 - Philanthropy – A common man’s perspective
P. 5
CONTENTS
4
5 WHAT IS
PHILANTHROPY
NO, I HAVEN’T
HEARD OF THE TERM
‘PHILANTHROPY’
6
7 HOW IS THE SOCIAL
SECTOR PERCEIVED
UNDERSTANDING THE
COMMON MAN’S
CLUTTERED MINDSPACE 8-9
WHAT IS EXPECTED OF
10 ORGANISATIONS IN
THE SOCIAL SECTOR?
WHAT PEOPLE CARE ABOUT
- AND WHEN THEY ACT
11
TOP THREE CAUSES
12 PEOPLE PARTICIPATED IN.
AND IN WHAT WAYS.
MOTIVATIONS,
TRIGGERS & BARRIERS
FOR PARTICIPATION 13
WHICH ARE THE
14-15 CREDIBLE MEDIUMS
OF COMMUNICATION
HOW CONSUMERS
INTERPRET
COMMUNICATION 16
HOW PEOPLE MEASURE UP
PHILANTHROPIC
ENDEAVOURS
17
VALUES
