Page 5 - Philanthropy – A common man’s perspective
P. 5

CONTENTS


                                                                                 4


                                     5                                           WHAT IS
                                                                                 PHILANTHROPY
                       NO, I HAVEN’T
              HEARD OF THE TERM
                    ‘PHILANTHROPY’
                                                                                 6


                                      7                                          HOW IS THE SOCIAL
                                                                                 SECTOR PERCEIVED
             UNDERSTANDING THE
                    COMMON MAN’S
          CLUTTERED MINDSPACE                                                    8-9

                                                                                 WHAT IS EXPECTED OF
                                    10                                           ORGANISATIONS IN
                                                                                 THE SOCIAL SECTOR?

     WHAT PEOPLE CARE ABOUT
            - AND WHEN THEY ACT
                                                                                11


                                                                                TOP THREE CAUSES
                                    12                                          PEOPLE PARTICIPATED IN.
                                                                                AND IN WHAT WAYS.
                       MOTIVATIONS,
           TRIGGERS & BARRIERS
                FOR PARTICIPATION                                               13

                                                                                WHICH ARE THE
                              14-15                                             CREDIBLE MEDIUMS
                                                                                OF COMMUNICATION
                 HOW CONSUMERS
                          INTERPRET
                   COMMUNICATION                                                16
                                                                                HOW PEOPLE MEASURE UP
                                                                                PHILANTHROPIC
                                                                                ENDEAVOURS
                                    17


                               VALUES
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