Page 4 - Philanthropy – A common man’s perspective

PHILANTHROPY.

THROUGH THE LOOKING GLASS OF
THE COMMON MAN.

This report is based on a research

commissioned by Tata Trusts and
conducted by KANTAR.

The purpose of the research was

to understand the common man’s

awareness and perceptions of

philanthrophy.

The profile of the
Age Gender
target group used
18 to 55 years Male/Female
for this study

Residents of Segment
Mumbai, Delhi, Students, Self-employed
Hyderabad, Ahmedabad, Businessmen, Salaried,
Jaipur, Lucknow, Nagpur, Corporate Executives and
Ranchi & Guwahati other Professionals

Sample size Avid news readers and The research was

2888 people active on social media conducted using face
to face interviews,
as well as focus group
discussions