Page 12 - Philanthropy – A common man’s perspective
P. 12

WHAT PEOPLE CARE ABOUT - AND

        WHEN THEY ACT.


          The top causes common people care about:




      HEALTH &                                                   EDUCATION
      NUTRITION                                                  78%

     81%














      WOMEN -                                                   OLD-AGE

      CENTRIC                                                   COMMUNITIES

      76%                                                       76%













      CHILD -                               ENVIRONMENT                            WATER

      CENTRIC                                                                      75%
     75%                                   75%
















     PARTICIPATION IN CAUSES




                                 have participated in an activity in the past year.
                         %       The spectrum of effort ranges from low (giving a missed call)


                                 to high (blood donation).


     More people participate in social activities in the West Zone,
     followed by North.


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