Page 20 - MHM Report-2023
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THROUGH BEHAVIOURAL CHANGE Hrs. SAFE AND HYGIENIC HABITS
awareness, gender inequitable norms, access, achieving these objectives. Activities under the
hygiene, sustainable menstrual products, and safe MHM programme are designed and executed
menstrual waste management. to lead to the following outcomes — educating
adolescent girls about their physiology and good
TaTa TrusTs’ approaCH To MHM hygiene practices; encouraging adult women to
There are four key objectives in the MHM adopt hygienic practices and stitch their own
programme, which are summarised as the cloth pads; and engaging family members and
EPIC model: schools to enhance the reach and impact of the
Encouraging equitable gender norms through effort and addressing gender inequitable norms.
behavioural change The Trusts have developed training
Promoting social entrepreneurship modules that build awareness and knowledge
Inculcating safe and hygienic habits about MHM. These sessions support
Creating awareness for responsible disposal sustainable behaviour change.
The EPIC model helps create sustainable
change in the community — from building aiding WoMen THrougH
awareness to empowering women to speak up, to agenCy
a focus on health and hygiene, local supply chains Through awareness sessions designed
for sustainable products and safe disposal. exclusively for women, the MHM programme
Behavioural change, at the individual, creates awareness amongst menstruating
household and community levels, is central to women and girls. The sessions teach them
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