Page 15 - Philanthropy – A common man’s perspective
P. 15
CREDIBLE MEDIUMS OF COMMUNICATION
FOR SOCIAL ORGANISATIONS
SOCIAL
MEDIA TV
ROADSHOWS/ ARTICLES
VANS IN PRINT
83% 79%
12% 51%
WALL ADS
PAINTINGS 14% 44% IN PRINT
16% 38%
ADS IN HOARDINGS/
MOVIE POSTERS
THEATRES
20% 35%
32% 33%
PAMPHLETS WORD OF
MOUTH
SMS RADIO
Social media is more credible in North,
South and West zones among younger age group (18-35 years).
People in Metros are inclined towards social media
while those in Non-Metros prefer TV.
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