Page 17 - Philanthropy – A common man’s perspective

Advertorials

Word of
mouth

In-house corporate
publicity

Blogs Beneficiary
testimonies

News & advertorials seem relatively less partial. Word of mouth - from participants,
eyewitnesses and, most importantly,
Blogs by experts and independent writers - mostly
honest and favourable Beneficiaries - reliable and credible

CLAIMS MADE ON THE IMPACT CREATED, IT IS THE OUTCOME
LOWERS VALUE OF THE IMPACT THAT MATTERS

Loud claims (suggesting personal ownership and Important to adopt a dual dialogue of action &
pride) made to communicate the initiatives and impact across different forms of communication
their impact compromises value
Imparting knowledge of the initiatives is
Appears more like ‘blowing your own trumpet’ as important; needs to be followed up by the
against being humble quantum of impact:
Gives a humanitarian touch
Need to have humility, obligation and duty, Abets the actual, on-ground value and
instead of entitlement importance of the initiative

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