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BEST PRACTICES Pathways to Prosperity: Lakhpati Kisan (PPLK) – Launched
in April 2015, this programme has covered 530,925
Climate Smart Agriculture and Livestock (CSAL) – The households in 1,093 villages of 15 districts of Jharkhand,
programme focuses on adaptation mechanisms for Gujarat, Maharashtra, and Odisha. It aims to mitigate risks
climate change to deliver food security and sustainable by ensuring financial security through a combination of
increase in productivity and incomes. The highlight is an layered interventions. Community institution-centered
integrated approach to agriculture and livestock that also interventions with a market driven, demand linked
includes demand side measures. Major projects include: approach, and innovative, technology driven solutions have
helped thousands of families prosper. The Lakhpati Kisan
Mission pulses programme in Uttarakhand: model is one of the flagship models under the Rural
Started in February 2018 and covering Upliftment portfolio of the Trusts and the FPOs promoted
125,185 beneficiaries in 12 blocks of under it have received several awards.
nine districts of Uttarakhand, the
programme aims to increase the annual
income of 150,000 beneficiaries by CHALLENGES FACED
between `50,000 and `70,000
from agriculture interventions, • The Bird Flu outbreak in several states (Maharashtra,
and by over `20,000 from Kerala, Haryana, Madhya Pradesh, Chhattisgarh,
pulses and legumes. A Uttarakhand, Gujarat, Uttar Pradesh, and Punjab) in the
community institution-driven first half of the year has reduced demand for poultry,
model has promoted the resulting in low prices. After facing a prolonged surge in
Trishulii brand for the marketing avian flu cases, the sector is now eyeing a recovery based
of agriculture commodities on rising prices, fuelled by a pick-up in demand and
from 500 villages, which has shortage of birds in the market.
already established market
linkages with Mother Dairy, • Over 5 million hectares of agricultural land was a ected
Tata Consumer Products Ltd., due to heavy unseasonal rains during November 2021.
Big Basket, and Innoterra. Pilot Cyclonic storms and flash floods a ected over 5
testing to supply to the 25 million hectares across 20 states. Karnataka was the
SAFAL outlets is underway. worst hit, with crop loss across an area of 1.4
million hectares (ha), followed by Rajasthan
Central Himalayan Livestock Initiative - (679,000 ha), West Bengal (690,000 ha), Bihar
Phase 2: Operationalised in January 2022, this programme (580,000 ha) and Maharashtra (455,000 ha).
builds on the first phase that covered 182,850 beneficiaries Other a ected states included Tamil Nadu,
in 1,200 villages of 12 districts in Uttarakhand. The Gujarat, Madhya Pradesh, and Odisha.
programme aims to increase the annual income of
300,000 individuals up to `130,000 through improved • Both the crafts and tourism sectors experienced a
fodder/feed, breed, better management, health services, cautious re-opening of markets, with inflationary trends
and marketing linkages. The programme will operate 40 subduing profit margins; this has been especially acute in
self-reliant and self-sustained federations and develop the crafts sector where yarn prices have gone up as much
2,100 self-sustained individual entrepreneurs. as 40% in some cases.
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