Page 33 - Annual Report

Future Plans

 Developing nutritious products and ensuring
their availability at affordable prices.
 Focusing on production of DFS, oil, milk and rice
and ensuring distribution through PDS and
Mid-Day Meal schemes.
 Under Maternal, Infant & Young Child Nutrition
(MIYCN), focusing on the first 1,000 days of an infant
and addressing Severe Acute Malnutrition (SAM).
 Undertaking policy, advocacy and data work to
support enablers at national and state levels.
 Adopting an integrated strategy across nutrition
programmes to be rolled out in 50 selected
districts across 9 states. This will involve layering of
activities across other thematic areas along with
nutrition programmes.
Raising awareness for fortified salt in a community meeting

Challenges Faced

 The Covid pandemic and resultant lockdown It’s more than a snack, it’s GoMo!
hampered activities in most of the programmes. A crunchy, munchy, delicious snack that not only GoMo have been sold thus far to over 8.7 million
Despite this, virtual training was undertaken nourishes the body but also enriches countless individuals, by more than 1,700 women
wherever required. Challenges were faced in many lives with livelihood opportunities. Sounds too entrepreneurs.
areas plagued with connectivity issues. good to be true! That’s the power of GoMo – the While the Covid-19 global pandemic has severely
 The pandemic also delayed the closure of some breakthrough product that emerged from a impacted many lives, the most affected are those
programmes and their formal handover to the chance meeting in 2016 between Tata Trusts from marginalised communities that are
state governments. Chairman Mr Ratan Tata and Mr Stephen Badger, particularly exposed to massive health and
Chairman of American confectionery giant Mars financial risks. Among these, the people whose
Inc. A meeting that marked the beginning of a livelihood depends on daily earnings are also more
fruitful partnership. vulnerable to serious threats of hunger and
With the creation of GoMo, the aim is to build a infection. The number of stranded workers in
nutrition platform through which tasty, healthy different parts of India is huge, which has led to a
and locally-made products can be brought to the sudden spike in food demand, with the supply
market, targeting the rural populace. failing to match up, thereby perpetuating the food
crisis in those pockets, particularly, for the frontline
Apart from nutritional benefits for consumers, the workers who are involved in daily waste-picking
supply chain of the undertaking is designed to jobs and are continuing to work amid the crisis,
provide entrepreneurs in villages with livelihood which increases their probability of getting
opportunities.
infected.
The ongoing phase of the project commenced in In order to aid these marginalised communities,
January 2019, when the product was launched, the Trusts and their implementation partner The
and it is now spread over 4,626 villages across India Nutrition Initiative (TINI), supported the
14 districts in Uttar Pradesh, Maharashtra and distribution of GoMo as part of the overall
Gujarat. The Trusts have developed a network of Covid-relief efforts in Maharashtra, Uttar Pradesh,
social sector enterprises to market GoMo. The Delhi, Telangana, Gujarat, Andhra Pradesh, and
conduits are women entrepreneurs in villages who Rajasthan. The beneficiaries include stranded
intersperse their sales pitch with messages on migrant workers, daily wage workers,
nutrition. The idea appears to be working – more waste-pickers, artisans, and women in red light
than 2 million packets (approximately 36 tons) of
areas, across urban and rural geographies.

00
ANNUAL REPORT 2020-21 26