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An inclusive

                                             strAtegy



                                             Bringing together various
                                             stakeholders paid rich dividends
                                             for Jyotirmoy Pal in making
                                             Odisha’s Sundargarh district open
                                             defecation free

                                             g     rowing up in a tribal village near
                                                   Santiniketan and graduating from
                                                  Visva-Bharati University helped
                                             Jyotirmoy Pal become more aware of the issues
                                             that India’s rural poor faced. As part of his
                                             academic pursuits, he worked extensively in
                                             Odisha’s tribal villages to educate them about
                                             their rights. The Zila Swachh Bharat Prerak
                                             programme was therefore just the right platform
                                             for the 25-year-old to take this passion forward.
                                                 Deployed in Rourkela division in
                                             Sundargarh district in October 2017,
                                             Jyotirmoy’s first task was to make the district
                                             administration understand the role of a
                                             prerak. “I had to convince people in the system
                                             that I was ‘a helping hand’ and not a ‘spy or
                                             inspector’ from the ministry,” He won their
                                             confidence visiting villages and interacting
                                             with the Swachh Bharat Mission-Gramin team
          “I had worked with NGOs            to understand the ground realities.
                                                 In a couple of months, Jyotirmoy
    but knew nothing about how               realised that greater participation from the
    the government functions. I              community was necessary, for which more
    now understand a lot more                swacchagrahis were hired. A major issue was
                                             delayed payments for swacchagrahis, which
    about the government                     he promptly addressed through meetings
    machinery and see the work               with the block development officers and
    of high-level IAS officers from          district-level MIS officers. He also designed
                                             bags and triggering kits which would help the
    close quarters.”                         swacchagrahis during their field activities.

    Jyotirmoy Pal, prerak                        Various activities were undertaken to
    Sundargarh, Odisha                       implement the strategy. Swacchagrahis were


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