14 March, 2019

The Tata Trusts expand purview of their Water & Sanitation portfolio, venture into Menstruation Hygiene Management in 7 states

Mumbai, March 14, 2019: Under the Tata Water Mission umbrella, the Tata Trusts today, announced its intervention into Menstrual Hygiene Management (MHM) in the rural areas of Karnataka, Gujarat, Rajasthan, Uttar Pradesh, Uttarakhand, Maharashtra and Jharkhand. Since 2015, the Trusts’ Tata Water Mission has been working among rural communities for improved access to safe, assured, and adequate drinking water, improved environmental sanitation and hygiene facilities.

  • 70% of the women did not know the reason behind a woman menstruating
  • 92% of the women believed that white discharge is harmful for the body
  • 40% of the women felt it is okay to discuss menstruation
  • Only a mere 10.25% of them said they had spoken to their mothers about menstruation
  • 55% of women did not enter the kitchen while on their period
  • 20% of the women did not use the toilet during their menses
Divyang Waghela, Head, Tata Water Mission, The Tata Trusts, said, “Behaviour change is our primary objective with regard to hygienic menstrual practices in an environment that supports menstruation. In addition to the trainings delivered, we will facilitate women federations and local social entrepreneurs to establish supply chain mechanism to provide options of a range of products, preferably environment friendly products. Normalizing conversations on menstruation in all spheres helps create a platform to provide comprehensive information, safe products, and infrastructure. It is essential to streamline efforts and messaging related to normalizing menstruation and reach out to influencers at all levels from families to policy makers to shift the conversations on menstruation from impurity and shame to normal and healthy.”

The announcement of an MHM was made against the backdrop of an engaging and thought-provoking series of panel discussions at the inaugural edition of The Force Beyond, a philanthropic effort by the Tata Trusts, to create a level playing field for women. The gathering brought to the fore the unwavering and inimitable force of women with messages of hope and encouragement to inspire more people to become Champions of Change.

The MHM programme has been split into two parts - school interventions and community interventions:

  • The community interventions will see sessions being delivered to menstruating women up till the age of 55.
  • In schools, adolescent girls from Class VI to Class XII, will have school modules delivered over 4 sessions, building capacities of peer mentors and teachers who in turn ensure sustainability within the school in the coming years.
  • Additionally, boys from Class VIII upwards will be made aware of subjects such as the reproductive cycle (male & female) and how to provide a supportive socio-cultural environment for their mothers and sisters.

The Tata Trusts will train community members and young girls to become Community Resource Person(s) to implement the community and school programmes respectively. The Trusts have partnered with organizations such as Sukhibhava, Bangalore and Jatan Designs, Rajasthan for providing technical support.

The Tata Trusts will also partner with Government authorities, local stakeholders and like-minded entities addressing all aspects of the MHM value chain; by ensuring sustainability through building capacities of front-line workers.

About the Tata Trusts:
Since inception in 1892, the Tata Trusts, India’s oldest philanthropy, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of its Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of healthcare and nutrition, water and sanitation, education, energy, rural upliftment, urban poverty alleviation, and arts, craft and culture. The Tata Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country. For more information please visit http://tatatrusts.org

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For further Information, please contact:
Nayantara Dutta
The Tata Trusts
Email: ndutta@tatatrusts.org
Mobile: 9819052768

Nikita Crasta
Adfactors PR
Email: Nikita.crasta@adfactorspr.com
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