03 November, 2015

Five majors announce Project ĀSMĀN to reduce maternal and newborn mortality in India

The Bill & Melinda Gates Foundation, MSD in India (through its MSD for Mothers programme), Reliance Foundation, Tata Trusts and USAID join hands to form first-of-its-kind Continuum of Care Health Alliance. The alliance aims to create a model for future private sector engagement with national and sub-national governments by establishing synergies with existing government strategies

New Delhi: Project ĀSMĀN, a major healthcare initiative aimed at reducing infant, neonatal and maternal mortality in India was launched today by a consortium of leading private and development sector partners. The initiative is an alliance between the Bill & Melinda Gates Foundation, MSD India (through its MSD for Mothers programme), Reliance Foundation, Tata Trusts and the United States Agency for International Development (USAID).

Project ĀSMĀN will work towards facilitating the availability of quality healthcare under the five pillars of the Government of India's Reproductive, Maternal, Newborn, Child Health and Adolescent Health Program (RMNCH+A). The alliance has structured its model in consultation with the National Health Mission (NHM) and will be working in synergy with the Government of India at the centre and state levels.

The initiative was jointly unveiled by Mr. Alkesh Wadhwani, Deputy Director, Integrated Delivery, India, Bill & Melinda Gates Foundation, Mr. Kenneth C Frazier, Chairman & CEO, MSD, Smt. Nita Ambani, Founder and Chairperson Reliance Foundation, Mr. R. K. Krishna Kumar, Trustee – Tata Trusts and Ambassador Jonathan Addleton, Mission Director, USAID/India, India at a special event in the presence of Smt. Maneka Sanjay Gandhi, Hon'ble Minister for Women & Child Development, Government of India, Dr. Jagdish Prasad, Director General Health Services, Ministry of Health & Family Welfare, Government of India. Senior government officials, medical professionals and representatives from the development sector also attended the event.

Committed to reducing infant, neonatal and maternal mortality rates in India, the ĀSMĀN programme brings together the knowledge and expertise of each partner to create customised solutions for addressing state-specific requirements. In line with the government's agenda of reducing mortality rates, this first-of-a-kind alliance will support the introduction and implementation of high impact interventions at the health facility level.

India is the world's second most populated country and observes over 30 million pregnancies every year. Of this, 27 million women reach the stage of delivery and over 56,000 mothers die during or within 48 hours of delivery. The first 48 hours are equally critical for the child as 50% of neonatal deaths happen in the first 48 hours. Presently, the states most acutely affected by the concern of Maternal Mortality Rate (MMR), Neonatal Mortality Rate (NMR) and Infant Mortality Rate (IMR) are Bihar, Uttar Pradesh, Rajasthan and Madhya Pradesh.

ĀSMĀN, aims to create a model for bringing private players together to make significant progress in attaining the goals of providing healthcare for all, and to help India contribute to the Sustainable Development Goals. All partners of the ĀSMĀN initiative are bound by a common commitment and have been working for various causes in this space in their individual capacity.

Commenting on the partnership of the Bill & Melinda Gates Foundation with ĀSMĀN, Mr. Alkesh Wadhwani, Deputy Director, Integrated Delivery, India, Bill & Melinda Gates Foundation, said, "The foundation is deeply committed to improving maternal and child health in India. We believe that the health of mothers and children merits particular attention, given India's share of the overall burden of maternal and child mortality, and we have made it the focus of our work in India. We decided to partner with ĀSMĀN because we strongly believe the combined efforts of our alliance will help significantly advance our collective commitment of expanding access to maternal and child health in India and help ensure that women and children not only survive but thrive. Through this alliance, our foundation will continue its commitment of partnering the government in achieving its ambitious goals to improve women and child health and prioritise equitable growth."

Mr. Kenneth Frazier, MSD said, "We must never lose focus on the health of mothers and children, even one preventable death is unacceptable. Through our MSD for Mothers initiative we are working every day to help create a world where no woman dies giving life. And, by sharing MSD's scientific and business expertise in this partnership, it is my hope that the combined strengths and contributions of all involved will help create a sustainable model for high impact solutions in India."

Smt. Nita Ambani, Founder and Chairperson, Reliance Foundation added, "I believe that every life must be cared for and we should strive for a healthy India, where no mother is lost to child birth and every child can live life to his or her fullest potential. This is possible through smart, strong and sustainable partnerships. I am proud to be part of an alliance with which Reliance Foundation shares such strong synergies – institutions that share the same passion and commitment to tackle massive national challenges on a mission mode. For me, this partnership goes beyond just funding but leveraging our rich institutional experience, valued expertise and a strong shared commitment to improving mother and child survival in India. ĀSMĀN gives me hope that change is possible."

Mr. R K Krishna Kumar, Trustee, Tata Trusts said, "Tata Trusts for the last hundred years, have been waging a battle against Maternal, Neonatal and Child mortality. With this alliance, we offer our support through resources and infrastructure; safeguarding and promoting the health and wellbeing of every mother and child."

Reaffirming USAID's commitment to ending preventable child and maternal deaths, Ambassador Jonathan Addleton, USAID Mission Director to India, said: "USAID, on behalf of the United States, is fully committed to partnering with the Government of India, private sector and civil society to identify and replicate high-impact solutions to ensure that no woman or child in the country dies due to preventable causes. USAID decided to partner with ĀSMĀN because it brings together the right partners from across sectors whose core competencies and technical expertise can build synergies with existing programs to achieve the goal of zero mother and child deaths by 2035. Through ĀSMĀN, USAID will continue to foster the power of science, technology, innovation, and partnerships to create solutions to reduce child and maternal deaths more quickly and cost effectively."

Tata Trusts are amongst India's oldest, non-sectarian philanthropic organizations that work in several areas of community development. Tata Trusts seek to be catalysts in development through giving grants to institutions in the areas of Natural Resources Management, Rural Livelihoods, Urban Livelihoods & Poverty, Education, Enhancing Civil Society and Governance, Health and Media Arts, Crafts and Culture.

Prodea delivers products and services that empower people to easily command their connected lives. Prodea was the first company to make a seamlessly connected life possible and deliver on the promise of the connected home, for everyone, with mass-market services that matter. The Prodea Residential Operating System (ROS®) is a unified platform for the Internet of Things that enables diverse Service Providers worldwide to rapidly and cost-effectively deliver autonomous, agnostic and easy-to-use connectivity and services between people, data and devices.

ROS® is a managed service delivery platform that creates a new world where services, devices, and data can interact seamlessly. Prodea's software and service platform's current deployments span Africa, Europe, Latin America, the Middle East, Southeast Asia and the United States.

Headquartered in Richardson, Texas, Prodea maintains additional offices in New York; Los Angeles; Mumbai; London; and Dubai.

For further details, please contact:

Cathy Stojak

Media Relations Manager, Prodea Systems

cathy.stojak@prodea.com

+1-214-278-1883

+1-514-592-2339

Shilpi Ghosh

Tata Trusts

sighosh@tatatrusts.org

+91 22 61358374

+91 9892515338