14 March, 2022

Asian Paints and Tata Trusts join forces to boost nutrition indicators among women and children in Visakhapatnam

  • The 3-year programme – under Tata Trusts’ nutrition intervention ‘YES To POSHAN’ -- will be implemented across 30 villages in Visakhapatnam district in Andhra Pradesh
  • Interventions include capacity building of anganwadi workers, POSHAN sakhis, and frontline workers to promote diet diversity, a five-pronged communications drive to change community behaviour, convergence of Government schemes, such as ICDS and NHM

Visakhapatnam, March 14, 2022: Asian Paints and Tata Trusts today announced a 3-year collaboration under ‘YES To POSHAN’, a programme to boost nutrition indicators of women and children across 30 villages of Visakhapatnam district in Andhra Pradesh. This will be implemented by Vijayavahini Charitable Foundation (VCF), supported by Tata Trusts. ‘YES To POSHAN’ is Tata Trusts’ nutrition intervention being executed across Krishna and Visakhapatnam districts in Andhra Pradesh.

Identifying malnutrition as a complex public health problem, which has inter-generational repercussions, the collaboration will supplement the Government of India’s Integrated Child Development Services (ICDS) and the National Health Mission (NHM), and adopt a multi-pronged approach to combating malnutrition in the region. It will focus on capacity building of anganwadi workers, POSHAN sakhis, and frontline workers so they can conduct home visits, facilitate community-level meetings in villages, and identify children with Severe Acute Malnutrition (SAM) to ensure timely referral to malnutrition treatment centres. The programme will also roll-out a holistic communications drive to change community behaviour and encourage the inclusion of various food groups and foster diet diversity among women and children and promote backyard fruit and vegetable cultivation in a bid to enhance locally sourced nutritious food groups.

The collaboration, through this programme, will aim to mobilise communities to utilise the services of the ICDS, and other government schemes, empower women with knowledge, and build conversations around a child’s nutrition intake in the first 1000 days starting at conception through two years after birth, shaping a child’s early development.

Andrew Williams, Assoc. General Manager – Customer Centricity & CSR ”Asian Paints Limited, said, “Asian Paints believes that ‘health is wealth’ and through the ‘YES TO POSHAN’ programme in association with Tata Trusts and Vijayavahini Charitable Foundation, we aim to make a holistic difference in the lives of the communities by combating malnutrition and promoting healthy living. We believe that the programme will aid the efforts undertaken by the Central and State Government and other health bodies in combating the severe issues of malnutrition leading to health issues”

Dr Sujeet Ranjan, Associate Director Nutrition, Tata Trusts, said, “Tata Trusts is committed to tackling the menace of malnutrition and undernutrition, and contribute to India’s nutrition security. A holistic transformation in nutrition will require collaborative action from like-minded organisations, across different sectors, along with coherent policies, strong and inclusive institutional frameworks, and diverse determinants, such as fortified food, behaviour change, education and clean water.

In collaboration with Asian Paints, under ‘YES To POSHAN, we envisage a community that will be informed and involved in understanding their nutrition requirements, and, with the Trusts’ nutrition-specific oversight, aim to elevate the nutritional status of women and children at the last mile. This will be implemented through a Participatory Learning Approach (PLA) which involves communities in delivering key messages on nutrition along with diet diversity and recipe demonstration for promoting healthy diet habits.”

Nutrition has been a priority area for Tata Trusts. Through a concrete and comprehensive strategy for holistic nutrition in India, the Trusts work centre around products, such as fortified food; platforms, such as ICDS; and policy, advocacy and data, for improving nutrition governance; with innovation, scale and impact being the three underlying drivers of action.

In Andhra Pradesh, Tata Trusts has been working with the State government since 2015 towards community empowerment and improving the overall quality of living through an integrated multi-thematic approach in the region.

Asian Paints CSR activities primarily revolves around Health & Hygiene, Water and Skilling across all its 9 paint manufacturing facilities located in India. Under the health domain, the company continues to work towards community health services through ‘NIROG clinics’, SAFAR projects for truck driver and Medical Mobile Unit (MMU) services, primarily focusing on the disadvantaged and elderly population. Water Inventions include Rejuvenation of Water Bodies (RWB), Integrated Water Management Projects including Check Dams building, Canals lining, de-silting ponds, Rainwater harvesting (RWH), and Water ATMs installation. The company also operates fixed and mobile Colour Academy, which imparts basic and professional painting training to the painter community.

Asian Paints is India’s leading paint company and ranked among the top ten Decorative coatings companies in the world with a consolidated turnover of ₹ 21,712.79 crores (₹ 217 billion). Asian Paints along with its subsidiaries have operations in 15 countries across the world with 26 paint manufacturing facilities, servicing consumers in over 60 countries through Asian Paints, Apco Coatings, Asian Paints Berger, Asian Paints Causeway, SCIB Paints, Taubmans and Kadisco Asian Paints. Asian Paints is also present in the Home Improvement and Décor space in India

Vijayavahini Charitable Foundation (VCF), as associate organization of Tata Trusts works in close co-ordination with various offices of the state government, local NGOs and other relevant stakeholders to effectively execute programs, either as an implementing or technical advisory partner. Current programs span across livelihoods, skill development, WASH, nutrition, healthcare and education. VCF has prior experience in nutrition through a three-year Integrated Nutrition Program (INP), which focused on ICDS system strengthening in Krishna, Guntur, and Nellore districts of Andhra Pradesh
Since inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of health, nutrition, education, water, sanitation and hygiene, livelihood, digital transformation, migration and urban habitat, social justice and inclusion, environment and energy, skill development, sports, and arts and culture. The Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country. For more information, please visit http://tatatrusts.org/

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