Page 16 - Tata-Trusts-Annual-Report-2021-22

GOING FORWARD
• A five-year strategy for the Healthcare portfolio will be
developed by working groups that have been
constituted for conducting desk research, collating
secondary data, documenting learnings, collaborating
with other verticals to gain regional team insights, etc. to scale up the pilot and set it up as a national helpline,
• Based on successful pilot projects in various
components of healthcare, the Trusts have finalised a
five-year strategy that will scale up successful health
interventions, including Health Systems Strengthening
(HSS) through the establishment of Care Coordination
Centres (CCCs), ASMAN (RMNCH+A), Model UPHCs, etc.
BEST PRACTICES
• Activation of 16 outpatient departments at the Primary
Health Centre level and 1 rural hospital under the District
Mental Health Programme to provide medical
consultations nearer to patients’ homes, thereby
improving accessibility to services and reducing
indirect costs.
• The Trusts’ teams across various states have helped
government counterparts (the key stakeholders) in
monitoring their performance by sharing daily updates
on programme achievements.
CHALLENGES FACED
The Covid pandemic has deeply impacted the programme.
Many government health facilities and personnel were
occupied with the treatment of Covid cases and related
work, which a ected the pace of implementation of the
Trusts’ programmes.
09
ELDER SPRING PROGRAMME
Considering the success of the Elder Spring
Programme and its ability to fill in a much-needed
care gap for senior citizens, the Government of India’s
Ministry of Social Justice and Empowerment decided
with Tata Trusts and the NSE Foundation acting as
technical and knowledge partners. Elder Spring was
rebranded as Elder Line, with the same toll-free
number (14567), and expanded to other states. Elder
Line provides free information, guidance, emotional
support, field interventions, and rescues in cases of
abuse to improve the quality of life of senior citizens.
Since Elder Line’s pan-India launch in May 2021, over
576,000 calls have been received in 23 states/UTs,
and over 59,000 callers have been serviced directly.
Elder Line was dedicated to the nation by the Hon’ble
Vice President, M. Venkaiah Naidu on October 1, 2021,
during the Vayo Naman 2021 function at New Delhi. As
of March 2022, Elder Line is fully operational in
23 states/UTs, with over 790 professionals taking calls
from the connect centres established in the respective
states/UTs in local languages, along with the use of
Hindi, English, and delivering services on-field.