Page 16 - Tata-Trusts-Annual-Report-2021-22
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                                                                                         ELDER SPRING PROGRAMME

                             • A five-year strategy for the Healthcare portfolio will be   Considering  the  success of  the Elder Spring
                               developed by working groups that have been                Programme and its ability to fill in a much-needed
                               constituted for conducting desk research, collating       care gap for senior citizens, the Government of India’s
                               secondary data, documenting learnings, collaborating      Ministry of Social Justice and Empowerment decided
                               with other verticals to gain regional team insights, etc.  to scale up the pilot and set it up as a national helpline,
                                                                                         with Tata Trusts and the NSE Foundation acting as
                             • Based on successful pilot projects in various             technical and knowledge partners. Elder Spring was
                               components of healthcare, the Trusts have finalised a      rebranded as Elder Line, with the same toll-free
                               five-year strategy that will scale up successful health    number (14567), and expanded to other states. Elder
                               interventions, including Health Systems Strengthening     Line provides free information, guidance, emotional
                               (HSS) through the establishment of Care Coordination      support, field interventions, and rescues in cases of
                               Centres (CCCs), ASMAN (RMNCH+A), Model UPHCs, etc.        abuse to improve the quality of life of senior citizens.
                                                                                         Since Elder Line’s pan-India launch in May 2021, over
                                                                                         576,000 calls have been received in 23 states/UTs,
                             BEST PRACTICES                                              and over 59,000 callers have been serviced directly.

                                                                                         Elder Line was dedicated to the nation by the Hon’ble
                             • Activation of 16 outpatient departments at the Primary    Vice President, M. Venkaiah Naidu on October 1, 2021,
                               Health Centre level and 1 rural hospital under the District   during the Vayo Naman 2021 function at New Delhi. As
                               Mental  Health  Programme    to   provide  medical        of  March  2022,  Elder  Line  is  fully  operational in
                               consultations nearer to patients’ homes, thereby          23 states/UTs, with over 790 professionals taking calls
                               improving accessibility  to services  and  reducing       from the connect centres established in the respective
                               indirect costs.                                           states/UTs in  local languages, along with the use of
                                                                                         Hindi, English, and delivering services on-field.
                             • The Trusts’ teams across various states have helped
                               government counterparts (the key stakeholders) in
                               monitoring their performance by sharing daily updates
                               on programme achievements.

                             CHALLENGES FACED

                             The Covid pandemic has deeply impacted the programme.
                             Many government health facilities and personnel were
                             occupied with the treatment of Covid cases and related
                             work, which a ected the pace of implementation of the
                             Trusts’ programmes.

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