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leAding by exAMple
Innovative efforts such as getting Swachh Bharat Mission slogans
printed on wedding cards have helped Siddhartha Pathak accelerate the
transformation of Raebareli district in uttar Pradesh
A leader inspires others to dream more, administrations, which has enabled faster
learn more and become more. And
release of the protsahanrashi (incentive
this is just what Siddhartha Pathak, 30, provided to the beneficiaries),” he says.
a prerak with the Swachh Bharat Mission in An engineering graduate with an MBA
Uttar Pradesh (UP), did during the campaign from the Dehradun-based University of
to make Raebareli district open defecation free Petroleum and Energy Studies, Siddhartha
(ODF). Though the district is yet to be declared joined the corporate world and worked in
ODF, Siddhartha has been shifted from the various sectors such as telecom, defence
district and attached to the state office. However, and aerospace. “For four years, I worked in
the groundwork done by Siddhartha imparted the corporate sector. While I was making
critical momentum for the campaign and today steady progress and was happy, the desire to
Raebareli has covered a lot of ground. contribute to the larger good kept growing in
me,” he recalls. When a close friend mentioned
A HIgHER CALLIng the Zila Swachh Bharat Prerak (ZSBP)
Apart from galvanising the team to fellowship, Siddhartha realised he had found
reach the state-level targets, Siddhartha his calling.
counts geo-tagging and ODF verification “When I appeared for the interview by
as areas where he has been able to bring the Tata Trusts team, I was made to understand
about significant improvements. “Due to that being a prerak was not going to be
growth in the percentage of geo-tagging easy. I believe they wanted to ensure I did
and ODF verifications, we were able to not harbour any romantic notions and fully
gain the confidence of the local district understood what I was getting into and the
10 TATA WATER MISSION - A Tata Trusts Initiative