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leAding by exAMple



       Innovative efforts such as getting Swachh Bharat Mission slogans
       printed on wedding cards have helped Siddhartha Pathak accelerate the
       transformation of Raebareli district in uttar Pradesh


        A    leader inspires others to dream more,   administrations, which has enabled faster
             learn more and become more. And
                                             release of the protsahanrashi (incentive
             this is just what Siddhartha Pathak, 30,   provided to the beneficiaries),” he says.
       a prerak with the Swachh Bharat Mission in   An engineering graduate with an MBA
       Uttar Pradesh (UP), did during the campaign   from the Dehradun-based University of
       to make Raebareli district open defecation free   Petroleum and Energy Studies, Siddhartha
       (ODF). Though the district is yet to be declared   joined the corporate world and worked in
       ODF, Siddhartha has been shifted from the   various sectors such as telecom, defence
       district and attached to the state office. However,   and aerospace. “For four years, I worked in
       the groundwork done by Siddhartha imparted   the corporate sector. While I was making
       critical momentum for the campaign and today   steady progress and was happy, the desire to
       Raebareli has covered a lot of ground.   contribute to the larger good kept growing in
                                             me,” he recalls. When a close friend mentioned
       A HIgHER CALLIng                      the Zila Swachh Bharat Prerak (ZSBP)
       Apart from galvanising the team to    fellowship, Siddhartha realised he had found
       reach the state-level targets, Siddhartha   his calling.
       counts geo-tagging and ODF verification   “When I appeared for the interview by
       as areas where he has been able to bring   the Tata Trusts team, I was made to understand
       about significant improvements. “Due to   that being a prerak was not going to be
       growth in the percentage of geo-tagging   easy. I believe they wanted to ensure I did
       and ODF verifications, we were able to   not harbour any romantic notions and fully
       gain the confidence of the local district   understood what I was getting into and the


   10  TATA WATER MISSION - A Tata Trusts Initiative
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