Page 15 - Annual Report
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Uttar Pradesh (Gautam Buddh Nagar and Gonda)   and nudge communities to adopt healthy practices   project. Mission Gaurav covered 1.54 million
                      were handed over to the respective state   aligned with Government of India guidelines during   beneficiary households across 49 districts in
                      governments for running. Together, these facilities   the pandemic, covering 1.25 million households   Rajasthan, Uttar Pradesh, Odisha, Jharkhand,
                      offer 646 beds (including 69 ICU and HDU beds).   across 21 states of India. The campaign, which   Madhya Pradesh and Chhattisgarh. Notably:
                      Besides, 2 hospitals in Rajasthan (Kekri and Jaipuria)   included the use of text, audio, video and   a) Over 2.2 million applications for beneficiaries’
                      with 219 beds are almost ready and would be   infographics in regional languages and dialects,   entitlements were successfully approved; (b) over
                      operationalised in April 2021.             roped in several celebrities, including cricketer   1.5 million beneficiary households received at least
                      (3) Training healthcare workers            Harbhajan Singh and artiste Nana Patekar, in a bid   `1,000 towards their entitlements; and (c) direct
                                                                 to spread awareness around hand-washing,   monetary benefits to the tune of `3 billion were
                      Given the novel illness and coupled with the   respiratory etiquette, social distancing, early
                      unavailability of adequately-trained ICU healthcare   recognition of Covid, reverse migration, etc. some of   delivered across all target households.
                      staff, there was an immediate requirement to train   which were novel concepts for communities to   The Trusts’ Covid interventions also covered some
                      doctors, nurses and paramedics in ICU      understand and practice.                   ongoing initiatives. These included:
                      management and other Covid-related care.                                              (a) The Antaran Crafts Programme, wherein the
                      Consequently, knowledge management and     (5) Addressing the needs of migrants       Trusts launched the Antaran Artisan Connect—a
                      training of healthcare workers became an   A holistic programme was conceptualised with the   platform to connect artisans to buyers—through
                      important cog in the overall Covid initiative. It   aim of building awareness and facilitating delivery   which 200 artisans earned `4.4 million.
                      involved identifying training needs, finalising   of the Government’s Covid-19 relief package and
                      training modules and partners, and finally,   entitlements to beneficiaries (migrants) over a   (b) Provision of a Health Helpline to support the
                      managing delivery of content. The Trusts partnered   six-month period. Planned and executed in mission   Government of Madhya Pradesh in addressing
                      with Christian Medical College (CVC) in Vellore and   mode, the programme aided migrants by   medical queries around Covid.
                      Care Institute of Health Sciences (CIHS) in   leveraging existing Apna Seva Kendras (ASKs) – an   (c) Supporting the Urban Primary Healthcare Centre
                      Hyderabad, and covered 2,340 hospitals across  institutionalised service facilitation platform   in Nagpur by setting up a Control Room, forming a
                      28 states. The training programme reached out to   supported by the Trusts, offering specialised   Rapid Response Team, and capacity-building of
                      9,831 trainees, 3,682 doctors, 5,041 nurses and  support to migrants and their families with   doctors and nurses.
                      1,108 paramedics.                          sensitivity, under one roof. The programme also   (d) Supporting a Helpline for Geriatrics in Telangana,
                      (4) Community Outreach                     extended outreach through community volunteers   which helped senior citizens with deliveries of
                                                                 (Shramik Mitras) and mobile ASKs, with technology   groceries and medicines, while ensuring that similar
                      A Social Behavioural Change Communication   as an enabler. Approximately 107 ASKs, 45 mobile
                      (SBCC) campaign was initiated to inform, motivate                                     requests from old-age homes across the state were
                                                                 ASKs and 1,405 Shramik Mitras were engaged in the   passed on to the government for immediate action.

                                                                                                            Looking ahead:

                                                                                                             Nearly six months after the peak of the first wave in
                                                                                                             September 2020, the number of infections due to
                                                                                                             the Coronavirus started rising again in the first week
                                                                                                             of March 2021, heralding the arrival of the second
                                                                                                             wave of the pandemic. As on March 31, 2021, daily
                                                                                                             new infections have risen to over 55,000 and, as in
                                                                                                             the first wave, the Trusts will gear up to the
                                                                                                             challenge, with efforts to enhance medical
                                                                                                             infrastructure across the country, more so in areas
                                                                                                             with disadvantaged populations and sub-optimal
                                                                                                             medical facilities. Efforts will also cover ramping up
                                                                                                             vaccination drives as well as facilitating vaccinations
                                                                                                             of employees and their families.













                                                                                                                         ANNUAL REPORT 2020-21 08
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