Punjab was the leading state in North India to harness the benefits of the Green Revolution. But with time technologies such as high-yielding seeds, chemical fertilisers, pesticides and farm mechanisation lead to exploitation of natural resources — particularly ground water, deterioration in soil fertility, and environmental pollution. The Sir Ratan Tata Trust and Navajbai Ratan Tata Trust launched the Reviving the Green Revolution (RGR) programme in Punjab in 2002 to reverse these ill effects. The programme encourages agricultural diversification by shifting to economically viable water saving crops. It focuses on improving soil health, arresting environmental degradation through judicious use of agrochemicals, reducing cost of cultivation and making agriculture sustainable and economically viable. The Trusts partnered with numerous departments at the Punjab Agricultural University (PAU), and established a Reviving the Green Revolution Cell in 2008 housed at PAU, Ludhiana. The initiative covers 1,300 villages in 40 blocks of 9 districts in Punjab.
A regional centre of the RGR Cell was set up in Coimbatore in 2010 at the Tamil Nadu Agricultural University (TNAU) to act as a central coordination point for the initiative in Tamil Nadu. Currently, it covers approximately 10,000 households across Perambalur, Coimbatore, Erode, Salem, Dharmapuri and Thiruvannamalai districts. Its work focusses on agriculture and allied livelihood building activities, specifically in rainfed and drought-prone areas, with a focus to increase profitability and productivity for small and marginal farmers.
Reviving the Green Revolution Cell
1st Floor, Communication Centre Building
Punjab Agricultural University (PAU)
Ludhiana, Punjab – 141 004
1st floor, RI Building, Tamil Nadu Agricultural University (TNAU)
Coimbatore, Tamil Nadu – 621 003